Soulwork Project isn’t just a brand—it’s a movement. A beacon for emotional healing and conscious living, their mission is to offer tools that connect people to themselves and to something greater. When they approached MOKSHA, they needed more than a logo or a color palette—they needed a visual language that could hold the emotional depth and spiritual intention behind every product.
We created a brand identity that feels like an embrace: luminous, soulful, and intentional. Drawing from themes of transformation, connection, and inner work, we designed a visual system that’s both elevated and deeply human. The brand now carries a sacred energy—one that speaks directly to the heart and supports the expansion of future product lines without losing authenticity.
We also designed three signature envelopes, each one crafted as a vessel for healing. From the words “Dear Soul” to the final unwrapping moment, every detail was developed with the intention of guiding the recipient on a gentle, profound journey of self-discovery.
The result is a brand that doesn’t just look beautiful—it feels like home.
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