Unboxed came to MOKSHA with a blank slate. They needed it all: branding, packaging, social media assets, and an e-commerce platform to showcase the fashion brands they sell. Without a clear direction, the challenge was to create a visual identity and online experience that felt cohesive, modern, and flexible.

We developed a playful, minimalist brand inspired by the joy of unboxing something new. The branding strikes the perfect balance—modern and clean, yet full of personality. From there, we designed custom packaging, social content, and a sleek e-commerce site that allows each clothing brand to shine through a unified UX/UI system.