Since 2009, PUCOM has been bringing structure, strategy, and precision to real estate project management in Guatemala.

For its next chapter, we set out to create a brand identity that reflects the company's experience while introducing a bold, contemporary perspective.

Inspired by architectural blueprints, we developed a geometric icon that represents the structure, coordination, and clarity behind every successful project. We paired it with a refined logo, an expanded color palette, and a versatile visual identity system designed to bring consistency across every touchpoint.

From corporate brand applications to a cohesive social media kit, every detail was thoughtfully crafted to position PUCOM as a trusted name in project management while staying true to the expertise and values that have defined the company for years.